According to the latest Association Trends Study by Community Brands, multiple benefits have risen in importance to members that associations under-value – including training, certifications, job opportunities, and help with career advancement. This finding points to an opportunity for associations to bridge gaps in member value throughout the lifetime member journey and ultimately drive greater member engagement and retention.
Are you ready to take advantage of this opportunity?
In this guide, you’ll learn five strategies to help your organization provide greater value where members want it most:
- Help young professionals jump-start their careers.
- Help members find jobs and grow their careers.
- Connect members face-to-face with employers in your industry.
- Help members make informed career decisions.
- Give members more professional education opportunities.
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