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The 2026 Membership Marketing Benchmarking Report
Get the strategic insights association leaders need to strengthen membership growth, retention, and engagement in a changing landscape.

The 2026 Membership Marketing Benchmarking Report delivers a clear view of the trends, pressures, and opportunities shaping association membership today. Based on input from nearly 500 association professionals, this report highlights what’s happening across value proposition, recruitment, retention, AI, and member engagement.

What You’ll Learn

  • Where membership growth is gaining or losing momentum

  • How associations are refining their value proposition to better compete

  • Which engagement and retention strategies are most effective

  • How AI and innovation are showing up in membership marketing

  • What renewal and acquisition benchmarks look like across association types

Use this free resource to benchmark performance, identify priorities, and make more informed membership decisions.

Complete the form today to grab your free copy!

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