For 16 consecutive years, MGI has conducted its annual Membership Marketing Benchmarking Survey. Our report highlights strategies and tactics membership organizations most often use, those they consider most effective for various stages of the membership lifecycle, and how these strategies and tactics correlate to membership growth and development.
MGI is pleased to share the results of our 2024 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the strategies and tactics that have driven significant rebounds, growth, and resilience in association membership results.
The sections included in this year’s report are:
- Association Statistics
- Value Proposition
- Member Recruitment
- Member Engagement
- Member Renewal and Reinstatement
- Innovation
- Dues
- Marketing Your Association
- Association Demographics
- Words of Wisdom
Complete the form to download this important research and get the information you need to help your organization keep more members!
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