Complimentary Case Study

How the State Bar of Texas Created a Recurring, Six-Figure Revenue Stream
The association's sponsors were looking for a new lead generation solution that would allow them to showcase their expertise.

When the State Bar of Texas was looking for a new lead generation program to meet its sponsors' demands, it found a solution that:

  • Created a recurring non-dues revenue stream without straining its internal resources.
  • Required no new investment in staff or technology.
  • Provided additional value to members by offering more than 160 new resources targeted to members' professional needs and interests.
  • Addressed the needs of existing sponsors while also attracting advertisers it had never worked with before.

Here's how they did it!

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