What’s top of mind for association leaders in 2025? GrowthZone’s latest annual survey reveals the current priorities, challenges, and trends shaping membership-based organizations today.

Based on responses from over 500 association professionals across the U.S. and Canada, this data-rich report provides a clear snapshot of where associations stand on key operational and engagement benchmarks — and where they’re headed.

In the 2025 edition, you’ll uncover:

• The biggest challenges facing associations right now, from retention to staffing

• Member engagement strategies that are working — and what’s missing

• Trends in net membership growth and retention performance

• Revenue breakdowns between dues and non-dues sources

• The rise of online communities and digital engagement tools

• How associations are handling reinstatement campaigns and auto-renewals

• What’s changed since the 2023 and 2024 reports

Whether you're benchmarking against peers or preparing for strategic planning, this report gives you a useful, data-backed lens into the priorities and performance of member-based organizations like yours.

Complete the form to download your free copy of the 2025 Annual Association Survey Results and see how your organization compares.